Projecting warmth
A jacket is an upper body article of clothing. An outerwear, it can be worn by men, women and children. It usually has buttons or a chain in the front. A body-hugging wear, it is light and not as good a protection against cold as a coat. A jacket usually has full sleeves, but it can be without sleeves too. It can often be an attractive fashion statement.
A fashion statement
There is no need to wear a jacket as a protection against cold in most parts of India during most of the year. It is a necessity during winter in some parts. And a better protection against cold than jackets is necessary in the Himalayan regions of freezing cold for a long period. So much of the women’s jacket market is rooted in its being a fashion statement.
Amazing options
Women wear an extensive range of jackets including varieties like blazer, ball jacket, and bed jacket. Also, they can opt for the woollen or mixed woollen jackets during cold weather of various degrees. There is an amazing variety of both woollen and other jackets for women online in India. The material can be soft as soft can be or sturdy enough to last long in trying weather and conditions. The choice is enormous. Many brands like Vero Moda, Lavender, Adidas, Nike, American Swan, Arrow Woman, Duke, Gipsy, and Harpa are offered by almost all online portals.
Big players
With the entry of many big players in the online shopping business, the competition has become intense. The cut-throat competition is proving to be a great threat to the traditional shops. But it is working in the interest of the consumers at the moment. The online shops are cutting prices down to the minimum, offering prompt delivery within one are two days, promising good warranty periods, and making available many payment facilities, including payment by instalments.
Wide price range
The price range is extremely wide. While the lower limit is around Rs2500, there usually is no upper limit. There, of course, is no higher limit for prices these days. The manufacturers keep adding some fancy feature to the design and keep multiplying the price. It can be higher than Rs20000. The jacket manufacturers give clear instructions on how to wash the jacket. Usually, quality jackets need to be hand washed with a mild detergent. The materials used for jackets include cotton, wool, polyester, nylon, denim and leather. Any two or more of these materials are mixed in various proportions to make a jacket.
Fancy designs
The range of fancy designs and colours is mind-boggling. Women have jackets now available in an astounding range of variety. One has to actually see the extravaganza of colours and designs in the jacket market to really believe it. The colourful attire usually has beautiful touches. The buyers only have to express their preferences, however peculiar they may be, and they are presented with an enormous number in a jiffy. The manufacturers also tie up with expert designers to advise women on what they should wear with the jacket. They come up with ideas like wearing a particular type of track pants and shoes to enhance the jacket effect.
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